Article: Wittgenstein and Contract Precedents

VAL D. RICKS, THE POSSIBILITY OF PLAIN MEANING: WITTGENSTEIN AND THE CONTRACT PRECEDENTS, 56 Clev. St. L. Rev. 767

While reading the above article, I was wondering why academicians are so obsessed by plain meaning rule, Ludwig Wittgenstein, HLA Hart, linguistic philosophy, Dworkin etc when they talk about contract interpretation when all they need to dois to think "pragmatically" (Posner?!!@%#$&^%) from the businessman's perspective for whom the contract was drafted...